Senior Specialist, Digital Marketing Corporate Communications (Hybrid/Telework)
Core
Senior Specialist driving digital marketing and corporate communications strategy for CBC/Radio-Canada, creating and managing content across social media platforms and newsletters to engage Canadians and employees.
Role type
Senior Specialist, Digital Marketing & Corporate Communications
Builds
Social media campaigns, newsletters, and digital content for CBC/Radio-Canada's corporate platforms
Domain
Media & Broadcasting (Public Broadcaster)
Deliverable
product features
Required skills
Digital marketing strategy, Social media management, Content creation, Paid campaign management, Social media analytics, HTML, Project leadership, Bilingual communication (English/French), Crisis communication
Preferred skills
G-Suite proficiency, Media industry knowledge, Canadian politics knowledge
Technologies
Facebook, Instagram, YouTube, LinkedIn, G-Suite, Digital collaborative tools
Responsibilities
Update and maintain 360 digital strategy, Research, pitch, produce and distribute communications material, Plan content for digital and social communities, Moderate and engage with audiences on social channels, Monitor social channels for real-time marketing opportunities, Supervise creation of social media reports, Advise senior management on social media strategies, Participate in public relations activities
Seniority
Senior, hands-on IC