Senior Communications & Marketing Specialist (English Services) (Hybrid/Telework)
Core
Senior Communications & Marketing Specialist driving brand storytelling, community engagement, and integrated marketing strategies for CBC's digital, radio, and television programming across the Canadian North.
Role type
Senior IC marketing and communications specialist
Builds
Integrated marketing plans, social media campaigns, community engagement activities, and brand content for CBC North
Domain
Media & Broadcasting (Public Broadcasting)
Deliverable
product features
Required skills
Strategic marketing planning, community relationship building, social media strategy, content creation and editing, event planning and coordination, data-driven marketing decisions, public speaking, cross-functional collaboration
Preferred skills
Knowledge of Indigenous cultures and communities, connection to Northern regions, experience with Indigenous languages, video editing, travel across the region
Technologies
Google Suite, Dash Social, video editing tools
Responsibilities
Develop and implement strategic integrated marketing plans; lead community engagement activities; create innovative social media strategies; cultivate relationships with internal and external partners; develop reports on campaign successes; collaborate on national priorities and editorial objectives
Seniority
Senior, hands-on IC
