Insomniac - Marketing Campaign Specialist, Concerts
Core
Create and execute 360 marketing campaigns for branded shows and festivals, leading teams across digital advertising, social media, and street marketing.
Role type
Marketing Campaign Specialist
Builds
Branded shows and festivals (Day Trip, Factory 93, Insomniac events)
Domain
Music festivals and events (EDM/House/Techno)
Deliverable
product features
Required skills
360 marketing campaign execution, digital advertising, social media management, street marketing, short-form video content creation, budget management, data analysis, stakeholder communication, third-party campaign management, on-site marketing execution
Preferred skills
Photoshop, HTML, Google Analytics, knowledge of house and techno sub-genres
Responsibilities
Create and execute 360 marketing campaigns for shows and festivals; Partner with executive producers and artists; Execute cultural campaigns tailored to subcultures; Leverage music and artist dynamics for campaign narratives; Curate high-engagement short-form content; Target endemic media and communities; Manage marketing budgets; Analyze ticketing and social media data; Manage third-party marketing campaigns; Execute on-site marketing efforts
Seniority
Mid-level, hands-on IC