Campaign Strategy & Analytics Executive
Core
Spearhead innovative digital campaigns and analytics to connect audiences with live music, theatre, comedy, and family attraction events, driving ticket sales and media exposure.
Role type
Digital Campaign Strategy & Analytics Executive
Builds
Social media and PR strategies, paid social campaigns, and video content assets for live entertainment events
Domain
Live entertainment / Music festivals / Digital marketing
Deliverable
product features
Required skills
Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, InDesign), Meta Ads Manager, TikTok Ads, YouTube Ads, ROI analysis, KPI tracking, ad copywriting, project management
Preferred skills
Experience in live entertainment landscape, working with artists/agents/labels, Digital Marketing or Communications degree
Technologies
Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop, Adobe InDesign, Meta Ads Manager, TikTok Ads, YouTube
Responsibilities
Edit video footage and design static assets for promotional campaigns; Create and execute digital strategies to accelerate social media growth and boost ticket sales; Manage paid social campaigns and advertiser permissions; Monitor and optimize active campaigns for targeting accuracy and budget compliance; Analyze campaign performance and report ROI/KPIs; Craft compelling ad copy and develop content strategies
Seniority
Mid-level, hands-on IC