CareerPlan

Product Marketing & Customer Propositions, Principal

Kuala Lumpur, MY-AIA MalaysiaFull-time2026-11-06 → 2026-11-10

Core

Lead the development and delivery of customer-centric Takaful products, propositions, and ecosystem partnerships to drive business growth and support distribution activation.

Role type

Principal Product Marketing & Customer Propositions

Builds

Takaful products, customer propositions, and ecosystem partnerships

Domain

Insurance / Islamic Finance (Takaful)

Deliverable

product features

Required skills

Takaful product development, Shariah compliance, ecosystem partnership management, cross-functional coordination, activation program design, regulatory adherence

Preferred skills

Stakeholder management, project management, team leadership

Technologies

None stated

Responsibilities

Lead development of new and existing Takaful products from opportunity assessment to launch and post-launch tracking; Coordinate cross-functional delivery with Healthcare, Distribution, Marketing, Operations, Technology, Shariah, and Actuarial functions; Develop and implement customer propositions for evolving target segments; Collaborate on activation programs, communication, sales, and training initiatives; Provide guidance to team members and ensure adherence to regulatory requirements and internal policies

Seniority

Principal, hands-on IC with leadership