Senior Manager, Customer Analytics
Core
Senior Manager acting as the primary SME for customer analytics, bridging Marketing, Business Units, and Data teams to drive customer acquisition, engagement, and retention through data products and predictive models.
Role type
Senior Manager, Customer Analytics Product & Strategy
Builds
Customer analytics products (lead scoring, propensity models, next-best-action, upsell/cross-sell, customer value models), scalable data foundations, and automated reporting frameworks.
Domain
Life Insurance & Financial Services Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Customer analytics strategy, predictive modeling (propensity, segmentation, CLV), data foundation design, stakeholder alignment, business case development, regional market leadership, insurance financial metrics, data governance
Preferred skills
Actuarial background, product development and pricing expertise, technical data science knowledge
Technologies
Martech, Data Engineering pipelines, Predictive modeling frameworks
Responsibilities
Define and operationalize customer data foundations; Partner with Director to develop roadmap for analytics products; Translate business requirements into analytical solutions; Support industrialization of analytics via automation and standards; Embed analytics capabilities into business processes; Manage requirements and stakeholder alignment for analytics initiatives; Monitor adoption and business impact of models and dashboards.
Seniority
Senior Manager, hands-on IC with strategic leadership
