HNW Solutions Activation & Advisory Enablement, Principal
Core
Develop and execute marketing campaigns and customer offers to drive cross-selling, upselling, and customer loyalty across individual, takaful, corporate, and digital insurance platforms.
Role type
Principal Customer Marketing Strategist
Builds
Personalized insurance offers and marketing campaigns
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Customer segmentation analysis, campaign strategy development, distribution channel performance analysis, stakeholder alignment, product suite knowledge, Agile methodology
Preferred skills
Medical repricing experience, agent sales platform familiarity
Technologies
Agent sales platform, agent app, customer app, back end operating systems
Responsibilities
Analyze customer base across segments to identify behaviors and needs, collaborate with distribution teams to align on initiatives, design campaign management processes, execute marketing campaigns and offers, perform analysis on distribution channel performance.
Seniority
Principal, hands-on IC
