Social Media Manager, Emerging Channels
Core
Lead day-to-day engagement and strategy for high-impact, conversation-driven platforms (YouTube, LinkedIn, Reddit) while implementing Answer Engine Optimization (AEO) to enhance discoverability on AI-powered search platforms.
Role type
Senior Social Media Manager (Emerging Channels)
Builds
Platform-native content strategies, community response frameworks, and AEO-focused content for owned and paid channels.
Domain
Digital Marketing / Social Media / AI Search Optimization
Deliverable
product features
Required skills
AEO practices, community management, cross-functional collaboration, data interpretation, KPI tracking, crisis escalation
Preferred skills
Agency management, campaign management, digital marketing proficiency
Technologies
Google Analytics, Salesforce, Adobe
Responsibilities
Develop and execute social media content strategies for emerging platforms; Lead Reddit presence implementation and community engagement; Implement AEO focused content to enhance AI search discoverability; Collaborate cross-functionally to optimize YouTube video content strategies; Monitor emerging platforms and trends in answer engines; Partner with paid media and analytics teams for integrated execution; Manage public responses and discussions to drive positive brand perception; Escalate high-risk interactions per compliance protocols; Define and track KPIs (engagement, sentiment, response time); Generate actionable insights to improve channel performance.
Seniority
Mid-Senior, hands-on IC