Associate Manager Upstream Marketing & Geographic Expansion
Core
Lead marketing analytics and new market expansions for the Infusion Therapies & Technologies division while serving as the upstream marketing lead for the pharmacy tools portfolio.
Role type
Associate Manager, Upstream Marketing & Geographic Expansion
Builds
Geographic expansion strategies, market entry business cases, and executive dashboards for portfolio optimization.
Domain
Healthcare / MedTech / Pharmaceuticals
Required skills
Market sizing, financial modeling, forecasting, scenario analysis, data visualization, project management, cross-functional leadership
Preferred skills
MBA, experience in global or regional markets, MedTech/pharmaceuticals industry background
Technologies
Excel, Power BI, Tableau, Clarivate, MS Project, Smartsheet
Responsibilities
Partner with regional teams to define and prioritize geographies for expansion; Build business cases with market sizing and financial modeling; Develop structured expansion frameworks; Assess regulatory and competitive environments; Coordinate with manufacturing for COGS and logistics; Develop dashboards and models to monitor category trends; Perform forecasting to support strategic planning.
Seniority
Associate Manager, early career