GMSA Marketing Operations Manager
Core
Leads Marketing Operations strategy, operating model, and execution for Chevrolet across General Motors South America (GMSA), ensuring alignment with business priorities and enabling effective campaign delivery.
Role type
Senior Marketing Operations Manager
Builds
Regional marketing initiatives, campaigns, and operational frameworks for Chevrolet in South America
Domain
Automotive marketing operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketing operations strategy, budget management, agency/supplier management, cross-functional stakeholder alignment, operational governance, performance tracking, campaign planning
Preferred skills
MBA, automotive industry experience, consumer goods experience, marketing operating model implementation, workflow tool implementation
Technologies
Marketing workflow tools, performance dashboards
Responsibilities
Lead Marketing Operations strategy and operating model across GMSA; Drive planning, intake, prioritization, governance, and execution of regional marketing initiatives; Manage marketing budgets, investment governance, forecasting, and performance tracking; Oversee agency and supplier relationships; Ensure operational readiness for campaigns and product launches; Monitor operational and financial metrics; Facilitate cross-functional alignment; Provide leadership with operational insights and executive reporting
Seniority
Senior, hands-on IC
