Marketing and Product Manager
Core
Drive growth of the ACDelco brand and product portfolio in the Taiwan aftermarket, leading the new product lifecycle from concept to launch and executing marketing strategies.
Role type
Product and Marketing Manager
Builds
New automotive aftermarket products and brand awareness campaigns for the Taiwan market
Domain
Automotive aftermarket (parts)
Deliverable
product features
Required skills
new product lifecycle management, product sourcing and procurement, pricing and positioning strategy, digital marketing campaign execution, content generation (written/visual/video), social media and live streaming strategy, project management, brand promotion techniques
Preferred skills
English communication skills
Technologies
social media platforms, live streaming platforms
Responsibilities
Lead new product development proposals and market expansion; oversee product launches including pricing and inventory; develop and execute multi-channel marketing campaigns; manage brand promotion projects; guide distributors on brand identity standardization; collaborate with sales on seasonal campaigns
Seniority
Mid-Senior, hands-on IC