PR Manager
Core
Lead public relations strategy for the Sony Electronics brand and Personal Entertainment business unit, driving awareness and earned media impact for consumer technology products.
Role type
Public Relations Manager
Builds
Integrated PR strategies, brand storytelling, and media relations plans for headphones, portable speakers, and professional audio solutions.
Domain
Consumer Technology / Personal Entertainment
Deliverable
product features
Required skills
Strategic communication, media relations strategy, copywriting, stakeholder management, agency management, event planning, media trend analysis
Preferred skills
Consumer technology PR experience, major league sports PR, AI-powered search and LLM-driven discovery knowledge, project management
Technologies
AI-powered search, AEO, LLM-driven discovery
Responsibilities
Develop and execute comprehensive PR strategies and media relations plans; Write and adapt press releases, pitches, and briefing documents; Lead day-to-day relationship with external PR agencies; Build and maintain relationships with top-tier media outlets; Develop proactive media opportunities and manage media review and product loan programs; Support PR events and experiences.
Seniority
Mid-Senior, hands-on IC