Product Marketing Executive (Game)
Core
Oversee product launches, commercial activities, and channel expansion for Game/Mobile products to achieve business targets and penetrate gaming communities.
Role type
Product Marketing Executive (Game/Mobile)
Builds
Product launches, commercial campaigns, channel strategies for Game/Mobile and related hardware/software/accessories
Domain
Consumer Electronics / Gaming / Mobile
Deliverable
product features
Required skills
Product launch planning, commercial strategy execution, customer segment analysis, community relationship management, channel expansion, P&L management, KPI tracking
Preferred skills
ATL/BTL communication strategy, cross-category collaboration, early adopter engagement
Technologies
None stated
Responsibilities
Oversee planning and execution for new product launches; Initiate and execute commercial activities to achieve business targets; Understand target customer segments for Game/Mobile; Build and maintain relationships with Game/Sony Fan Communities; Strengthen current channels and explore new channel opportunities; Manage P&L, CI, and A&P forecast accuracy
