Executive / Senior Executive, Events & Product Marketing
Core
Lead integrated marketing communications for events and products to drive the One-Sentosa Experience and increase visitorship for international and local guests.
Role type
Senior Executive, Events & Product Marketing
Builds
Integrated marketing campaigns, creative and paid content, social and OOH activations for Sentosa events and products
Domain
Leisure and tourism, integrated resorts, attractions
Deliverable
product features
Required skills
Integrated campaign management, stakeholder management, brand health analysis, performance-driven marketing, budget management, cross-functional collaboration
Preferred skills
Consumer marketing of events, knowledge of attractions and integrated resorts, long-term brand strategy, short-term acquisition tactics
Technologies
Social media platforms, OOH networks, analytics tools
Responsibilities
Lead communications with internal and external stakeholders, collaborate with island partners to drive visitorship, understand guest insights to improve campaigns, deliver performance-driven integrated campaigns, oversee campaign deliverables and post-campaign evaluation, track campaign spends to ensure financial rigour
Seniority
Senior, hands-on IC