Social Media Planner
Core
Manage and evolve CHANEL's presence on X and LINE through content strategy, campaign execution, and social intelligence to enhance brand visibility and engagement.
Role type
Social Media Planner (Luxury Brand)
Builds
X and LINE content calendars, integrated social media campaigns, and strategic recommendations for brand equity growth.
Domain
Luxury fashion & beauty, Digital & Social Media
Deliverable
product features
Required skills
Social media strategy, content development, social listening, social analytics, stakeholder management, campaign execution, Share of Voice analysis, X platform expertise, LINE platform expertise
Preferred skills
Luxury/beauty/fashion brand experience, paid social campaign management, CRM communications, AI/digital trends knowledge
Technologies
X, LINE, social listening platforms, social analytics platforms
Responsibilities
Manage platform content calendar and campaign execution; Develop content pillars and channel strategies; Monitor performance and provide optimization recommendations; Analyze consumer conversations and Share of Voice; Partner with Marketing, PR, and Global teams to deliver integrated initiatives.
Seniority
Mid-level, hands-on IC