CDD – Responsable Contenu & Engagement Digital – Horlogerie Joaillerie – H/F/X
Core
Define and pilot the digital content and engagement roadmap for CHANEL's watch and jewelry division across 50+ markets and 20+ languages to ensure global consistency and excellence in digital experiences.
Role type
Senior Manager, Digital Content & Engagement Strategy
Builds
Digital platforms, content ecosystems, and e-commerce experiences for the Watch & Jewelry division
Domain
Luxury retail, digital commerce, content strategy
Deliverable
product features
Required skills
Digital content strategy, e-merchandising, user engagement, cross-functional team leadership, complex roadmap prioritization, performance data analysis, SEO/GEO optimization, CMS and PIM management
Preferred skills
Headless architecture understanding, front-end constraints, UX principles, analytics, digital performance optimization
Technologies
CMS, PIM, DAM, headless architectures
Responsibilities
Define and pilot the content & engagement roadmap; develop and deploy digital content and e-merchandising strategies; collaborate with Marketing, Art Direction, IT, and CRM to translate business needs into digital briefs; structure and qualify incoming requests for prioritization and planning; supervise content operations and contribution processes; analyze platform performance and customer behavior to optimize the customer journey; lead SEO/GEO initiatives; manage and mentor a multidisciplinary team of internal and external experts
Seniority
Senior, hands-on manager with team leadership