Skincare Marketing Manager
Core
Develop mid-term strategy to enhance brand image and sales for luxury skincare products in Japan, leading new product launches and managing the product lifecycle.
Role type
Senior marketing manager (luxury skincare)
Builds
Brand equity and sustainable business growth for Chanel Skincare in Japan
Domain
Luxury beauty and skincare in Japan
Deliverable
product features
Required skills
Mid-term strategy development, competitive landscape analysis, new product launch planning, demand forecasting, product lifecycle management, assortment and pricing management, visual merchandising (VMD) oversight, stakeholder collaboration, promotion expense management, team leadership
Preferred skills
Product development or R&I experience, digital marketing familiarity
Technologies
None stated
Responsibilities
Develop and lead mid-term strategy to enhance brand image and sales; Lead new product launch planning and demand forecasting; Manage product lifecycle, assortment and pricing; Oversee VMD, SPM, merchandising guideline and visual asset; Support execute plan in partnership with Event, CRM, PR, Digital, Education, and Retail teams; Manage/validate promotion expense and optimize return on investment; Manage and guide skincare marketing planner
Seniority
Senior, hands-on IC with team leadership