Product Manager - Direct to Consumer (D2C)
Core
Drive product innovation, market expansion, and user engagement for Equifax's consumer-facing portfolio (personal finance, credit monitoring, ID & fraud) by integrating proprietary data to enrich financial literacy.
Role type
Senior Product Manager (D2C)
Builds
Consumer-facing products and features for personal finance, credit monitoring, and identity/fraud protection services.
Domain
Financial Services / Fintech / Consumer Data
Deliverable
product features
Required skills
Product strategy, Agile/Squad leadership, Data analytics (Amplitude, Mixpanel, Google Analytics), Business Intelligence (Tableau, PowerBI), API-driven product design, Stakeholder management, OKR definition, A/B testing, MVP launch, Scaling products.
Preferred skills
Fintech/Financial Services background, D2C subscription experience, Technical/software proficiency, Industry network in consumer finance.
Responsibilities
Own and execute the product roadmap for designated D2C areas; Collaborate with cross-functional stakeholders to translate vision into business value; Conduct research on consumer behaviors and market trends; Run Agile squads and champion core rituals; Influence engineering teams to remove blockers and manage technical debt; Monitor product OKRs and optimize the consumer journey via A/B testing; Mentor junior product managers and cross-functional team members.
Seniority
Senior, hands-on IC with mentorship responsibilities