Sr. Product Manager, Consumer Engagement (Alerting)
Core
Own strategy and execution of consumer-facing alerts and notifications across SMS, Push, and Email channels to deliver the right message to the right user at the right time.
Role type
Senior Product Manager (Consumer Engagement/Alerting)
Builds
Consumer alerting capabilities across Direct and Indirect channels
Domain
Financial services / Consumer engagement
Deliverable
product features
Required skills
Product strategy definition, Performance optimization and KPI reporting, Cross-functional stakeholder management, Backend platform and infrastructure collaboration, Vendor solution management, Compliance management (TCPA, CASL), Agile team leadership
Preferred skills
MBA or advanced degree
Technologies
SMS, Push, Email, CEP platforms, MMP tools
Responsibilities
Define and execute product strategy for consumer notifications, Establish KPIs for alert delivery health and engagement, Collaborate with IT, Finance, Legal, and Operations to implement alerting capabilities, Work with backend teams to ensure scalable alerting platforms, Manage internal and vendor-based alerting solutions, Ensure compliance with digital privacy and communications regulations, Serve as SME for Consumer Engagement Platform and Mobile Marketing Platform infrastructure
Seniority
Senior, hands-on IC
