E-commerce Product & CRO Manager
Core
Own and optimize conversion across the full funnel (landing page to purchase), driving CVR, subscription opt-ins, and expansion while balancing economics with LTV and CAC payback.
Role type
Senior CRO Manager (e-commerce)
Builds
Reusable optimization systems and AI-ready inputs for automated variant generation and personalization across multiple D2C brands.
Domain
E-commerce / Direct-to-Consumer (D2C) (via careerplan.io/jobs/DA-006-F1-D6D-e-commerce-product-cro-manager-at-zyg)
Deliverable
production ML models
Required skills
Funnel optimization, unit economics analysis, experimentation design, KPI definition, systems thinking, cross-functional leadership
Preferred skills
AI agent integration, automated variant generation, personalization strategies
Technologies
AI Agents, unified data infrastructure
Responsibilities
Run end-to-end optimization initiatives from landing pages to purchase; Close the loop between creative, audience, and performance; Lead systematic experimentation loops; Translate brand learnings into structured AI-ready inputs; Analyze performance and communicate results to leadership; Work with Engineering, Data, and cross-functional teams to align and scale growth.