Social Media Lead
Core
Strategic and creative lead owning Rylo's social media presence, community growth, and influencer strategy to drive brand awareness and product adoption for a communication engine serving Deaf and hard-of-hearing individuals.
Role type
Senior Social Media Lead (Community & Influencer Strategy)
Builds
Social media channels, content campaigns, community partnerships, and brand storytelling assets
Domain
Accessibility technology / Deaf community / Social Media Marketing (via careerplan.io/jobs/D8-007-84-754-social-media-lead)
Deliverable
product features
Required skills
Social media strategy, content calendar management, copywriting, storytelling, community building, influencer partnerships, public speaking, social analytics, project management
Preferred skills
ASL proficiency, video editing, visual storytelling, deep understanding of Deaf culture and accessibility landscape
Technologies
LinkedIn, X, Instagram, Meta, TikTok, IP CTS, IP Relay
Responsibilities
Own strategy and execution of social media channels; plan and manage content calendars; collaborate on brand storytelling; monitor trends and sentiment; grow visibility via partnerships and advocacy; represent brand at events; analyze performance and optimize campaigns
Seniority
Senior, hands-on IC
