Head of Content - Investing & Trading
Core
Lead a content marketing strategy for trading and investing products, creating campaigns across web, CRM, social, and video to drive lead generation and conversion for sophisticated traders and investors.
Role type
Senior Content Marketing Leader (Trading & Investing)
Builds
Content-led acquisition campaigns, landing pages, nurture journeys, and educational materials for trading/investing products.
Domain
Financial Services / Trading & Investing
Deliverable
product features
Required skills
Content marketing strategy, campaign management, financial markets knowledge, copywriting, team leadership, AI tool integration, compliance awareness, data analytics
Preferred skills
Experience in fintech/brokerage, AI-native workflow adoption, translating technical features to customer benefits
Technologies
AI tools, CRM, paid media platforms, social media channels, video production tools
Responsibilities
Own content marketing strategy and integrated campaign plans; Develop campaign concepts and priority copy; Create and edit content across multiple channels; Translate complex products into clear content for traders and investors; Manage direct reports and external partners; Collaborate with Product, CRM, and Compliance teams; Optimize campaigns using analytics and testing.
Seniority
Senior, hands-on IC with team management
