Head of Content - Investing & Trading
Core
Lead content marketing strategy and campaigns for trading and investing products to drive lead generation and conversion.
Role type
Senior Content Marketing Leader (Trading & Investing)
Builds
Content-led acquisition campaigns, landing pages, nurture journeys, and educational materials for trading platforms.
Domain
Financial Services / Trading & Investing
Deliverable
product features | dashboards & analysis
Required skills
Content marketing strategy, campaign management, financial market knowledge, copywriting, team leadership, data analytics, AI tool integration, compliance awareness.
Preferred skills
Experience in fintech or financial media, AI-native workflow adoption, cross-functional collaboration.
Technologies
CRM, paid media platforms, social media tools, video production tools, AI creative tools.
Responsibilities
Own content marketing strategy and integrated campaign plans; develop campaign concepts and priority copy; create and edit content across web, email, social, and video; translate complex product capabilities into clear customer benefits; manage direct reports and external partners; optimize campaigns using performance data; ensure content meets financial promotions requirements.
Seniority
Senior, hands-on IC with team management