Chief Retail Officer
Core
Leads Deseret First Credit Union's branches, contact center, digital member channels, and deposit product portfolio to drive member experience, service quality, and retail production.
Role type
C-suite executive (Chief Retail Officer)
Builds
Retail banking services, deposit products, and member engagement channels for a credit union
Domain
Financial services / Credit Union / Retail Banking
Required skills
Strategic leadership, retail banking operations, deposit product management, digital channel strategy, member experience design, process improvement, vendor management, budgeting, team leadership, regulatory compliance
Preferred skills
Master's degree, credit union experience
Technologies
Core banking systems, digital banking platforms, contact center systems, member relationship management (CRM) tools, Microsoft Office Suite
Responsibilities
Develop and execute retail strategies across branches and digital channels; manage deposit product portfolio lifecycle and pricing coordination; oversee member experience and service standards; lead retail production goals including deposits and loan referrals; manage vendor relationships and retail systems; recruit and develop retail leadership teams; ensure regulatory compliance and business continuity.
Seniority
C-suite, strategic leadership