Especialista SEO LATAM
Core
Drive organic growth for 365Scores' Spanish-speaking LATAM markets, specifically focusing on the Betting Zone vertical and the broader sports ecosystem.
Role type
Senior SEO Specialist (Content & Technical) (via careerplan.io/jobs/B3-006-9E-076-especialista-seo-latam-at-365scores)
Builds
Organic traffic and search visibility for sports content and betting verticals in LATAM
Domain
Sports media and iGaming
Required skills
Keyword research, SERP analysis, content gap analysis, SEO content strategy, on-page optimization, internal linking, technical SEO fundamentals, data analysis, GA4, Ahrefs, Semrush
Preferred skills
Sports betting/iGaming experience, sports SEO, high-traffic digital media experience, transactional content, Google Discover, LATAM market knowledge, AI for search
Technologies
Google Search Console, Google Analytics 4, Ahrefs, Semrush, Screaming Frog
Responsibilities
Identify growth opportunities via keyword research and competitor analysis; design and execute SEO strategies for Spanish-speaking LATAM markets; lead content SEO research and create editorial briefs; optimize existing content for rankings and conversions; monitor rankings and traffic metrics; collaborate with Product and Development teams on technical SEO improvements.
Seniority
Senior, hands-on IC