Custom Software Engineering Analyst
Core
Design, implement, and manage Salesforce Marketing Cloud solutions to drive marketing performance, including campaign execution, audience segmentation, and personalized customer journeys.
Role type
Salesforce Marketing Cloud Engineer (Marketing Operations)
Builds
Automated marketing journeys, email/SMS campaigns, dynamic landing pages, and data extensions within SFMC.
Domain
Digital Marketing / Marketing Technology
Deliverable
product features
Required skills
Salesforce Marketing Cloud (SFMC), SQL, AMPscript, SSJS, HTML/CSS, Email Marketing Best Practices, Journey Mapping, Data Segmentation
Preferred skills
Troubleshooting technical issues, AB testing, Cross-channel campaign management
Technologies
Salesforce Marketing Cloud, Email Studio, Mobile Studio, Automation Studio, Journey Builder, Data Extensions
Responsibilities
Configure and customize SFMC components (data extensions, templates, automations); Build and maintain standard data extensions for segmentation; Create and manage automated journeys (welcome series, nurture campaigns); Design and develop responsive HTML email templates from PSDs; Implement dynamic content using AMPscript/SSJS; Monitor campaign performance and provide reporting; Troubleshoot technical issues related to campaign execution.
Seniority
Mid-level, hands-on IC