Custom Software Engineering Analyst
Core
Design, implement, and manage Salesforce Marketing Cloud solutions to balance marketing complexity and drive performance through data and technology.
Role type
Salesforce Marketing Cloud Developer / Custom Software Engineering Analyst
Builds
Automated marketing journeys, email templates, cloud pages, and data extensions for customer engagement.
Domain
Digital Marketing / CRM / Cloud
Deliverable
product features
Required skills
Salesforce Marketing Cloud (SFMC), SQL, AMPscript, SSJS, HTML/CSS, Email Marketing Best Practices, Journey Mapping, Data Segmentation
Preferred skills
Troubleshooting technical issues, AB testing, Cross-channel campaign management
Technologies
Salesforce Marketing Cloud, Email Studio, Mobile Studio, Automation Studio, Journey Builder, Data Extensions
Responsibilities
Configure and customize SFMC components including data extensions, email templates, and automations; Build and maintain standard data extensions for segmentation; Create and manage automated journeys; Design and develop responsive HTML email templates from PSDs; Monitor campaign performance and conduct AB testing; Troubleshoot technical issues related to campaign execution.
Seniority
Mid-level, hands-on IC