Custom Software Engineering Analyst
Core
Design and develop responsive HTML email templates, implement dynamic content personalization, and test rendering across various email clients and devices to support marketing campaigns.
Role type
Mid-level HTML Email Developer / Marketing Operations Analyst
Builds
Responsive HTML email templates and automated email journeys
Domain
Digital Marketing / Email Operations
Deliverable
product features
Required skills
HTML5, CSS3, AMPscript, JavaScript, SQL, Email Design Best Practices, A/B Testing, Accessibility Standards
Preferred skills
Marketing Automation platforms (Braze, Eloqua, Adobe), Graphic Design basics, Ticketing/Request management tools
Technologies
AMPscript, SSJS, Content Builder, Data Extensions
Responsibilities
Design and develop HTML email templates from PSDs optimized for desktop and mobile; Implement dynamic content and personalized elements using personalization languages; Conduct thorough testing to verify email rendering across different clients and devices; Collaborate with creative teams and stakeholders to integrate visual elements and define campaign requirements; Troubleshoot HTML/CSS issues during campaign development; Record updates and data points in ticketing/request management tools.
Seniority
Mid-level, hands-on IC