Senior Advisor, NSW Government Social Media
Core
Develop and deliver engaging social media content and campaigns for the NSW Government, providing strategic advice on best practices across the public sector.
Role type
Senior Social Media Advisor (Public Sector)
Builds
Government social media channels (Facebook, Instagram, LinkedIn) and content strategies
Domain
Public Sector / Government Communications
Deliverable
product features
Required skills
Social media strategy development, content creation and coordination, stakeholder engagement, performance analytics, policy development, risk identification
Preferred skills
Government/public sector experience, enterprise social media management tools, accessibility best practices
Responsibilities
Interpret and execute social media strategy, source and coordinate content with quality checks, analyse channel performance and audience insights, contribute to policy and guideline development, support paid social campaigns, identify emerging platform trends and risks
Seniority
Senior, hands-on IC