Digital Marketing Specialist
Core
Drive awareness and user growth for Matilda, an Australian-made AI product, by executing end-to-end digital marketing campaigns and translating advanced AI capabilities into practical use cases.
Role type
Digital Marketing Specialist (Growth & Brand)
Builds
Digital marketing campaigns, brand assets, and user acquisition funnels for Matilda AI
Domain
Artificial Intelligence / SaaS
Deliverable
product features
Required skills
Copywriting, graphic design, paid media management, organic social media strategy, data analytics, campaign setup, audience targeting
Preferred skills
Aesthetic design sense, scrappy experimentation, user conversion optimization
Technologies
None explicitly stated
Responsibilities
Write copy and design assets for campaigns, manage organic and paid digital channels, track campaign data to measure growth, translate AI features into user-facing use cases
Seniority
Individual Contributor
