Senior Healthcare Employer Marketing Manager
Core
Own the healthcare employer marketing workstream within a national employer-focused growth strategy, translating workforce challenges into compelling marketing programs.
Role type
Senior Healthcare Employer Marketing Manager
Builds
Employer-focused growth strategy, campaigns, content, field marketing, conferences, executive engagement, and sales enablement
Domain
Healthcare / B2B Employer Marketing
Deliverable
product features
Required skills
B2B marketing strategy, go-to-market planning, field marketing, employer engagement, content marketing, market research, cross-functional leadership, data analysis, executive communication
Preferred skills
Advanced degree, experience with hospitals/health systems, workforce development knowledge
Technologies
None explicitly stated
Responsibilities
Own the Healthcare Employer Marketing workstream including annual and quarterly priorities; Develop and manage integrated employer go-to-market plans; Define priority employer audiences and value propositions; Allocate marketing resources based on employer research; Lead marketing activation for priority healthcare employer pursuits; Establish standards and governance for employer-facing content; Create and oversee employer-facing materials including campaigns and thought leadership; Lead conference and engagement marketing; Lead healthcare employer research and insights; Partner with Business Development and Healthcare Workforce leaders; Coordinate cross-functional marketing workstreams; Build dashboards and operating tools; Measure and optimize performance using employer engagement and pipeline data
Seniority
Senior, hands-on IC