Director of Editorial & Social Strategy
Core
Design the editorial operating system and build a global network of contributors to drive organic social growth and commercial outcomes for attraction operators.
Role type
Director of Editorial & Social Strategy
Builds
Integrated content engine, organic social strategy, scalable contributor network
Domain
Leisure and attractions industry (SaaS)
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Editorial judgment, buyer journey mapping, organic social strategy, content performance analysis, cross-functional leadership, AI tool proficiency, contributor management, creative direction, data-driven decision making
Preferred skills
Experience with AI-enabled workflows, building scalable content operations, industry creator networks
Technologies
AI tools, social media platforms, web analytics tools
Responsibilities
Align with marketing teams on messaging and content priorities; define audiences, topics, and content pillars; own organic social strategy and growth; run the integrated editorial calendar; build scalable contributor models; enable company evangelists; use data to scale or refine content programs.
Seniority
Director, strategic leadership & orchestration