Video Growth Manager
Core
Lead the strategy and growth of carsales' video audiences across YouTube and company channels to drive subscribers, watch time, retention, and engagement.
Role type
Senior Video Growth Manager
Builds
Video content, sponsorship integrations, and scalable commercial products
Domain
Automotive e-commerce / Digital Video Marketing
Deliverable
product features
Required skills
Video strategy, audience insights, performance analysis, creative direction, commercial product development, stakeholder influence, team mentorship
Preferred skills
Short-form vertical video expertise, emerging platform knowledge, AI-enabled workflows
Technologies
YouTube Studio, retention curves, click-through rate tools, recommendation systems, thumbnail experimentation tools
Responsibilities
Translate insights into video strategy and production priorities; mentor video production team; drive audience growth via optimization and experimentation; develop original formats and commercial partnerships; report performance and influence strategic planning