Growth Content Marketing Manager
Core
Own and scale Airwallex's global growth and demand generation content engine for payments products, translating complex technical capabilities into conversion-oriented content.
Role type
Senior Growth Content Marketing Manager (B2B Payments)
Builds
Global content strategy, SEO assets, gated content, and product narratives for the payments platform
Domain
Fintech / Global Payments
Deliverable
product features
Required skills
Growth content marketing, SEO strategy, technical writing, data-driven optimization, cross-functional partnership, team/agency management, content experimentation
Preferred skills
B2B tech experience, funnel analytics, CMS proficiency
Technologies
Webflow, WordPress, GSC, GA4, Ahrefs
Responsibilities
Establish global content best practices and scalable processes; own end-to-end demand gen content strategy; write and edit SEO pillar pages, ebooks, whitepapers, and product explainers; partner with Product Marketing to translate features into sellable content; align content with SEO and performance marketing goals; optimize content based on performance data; manage freelancers and agencies; balance short-term growth with long-term topical authority