Account Executive – Consumer & Brand
Core
Account Executive supporting media and influencer engagement, event activations, and cultural campaign opportunities for consumer brands in travel, lifestyle, food, and entertainment.
Role type
Junior Account Executive (Consumer & Brand)
Builds
Earned media campaigns, influencer programs, and brand activations
Domain
PR & Marketing (Consumer Brands, Travel, Lifestyle, Food)
Deliverable
product features
Required skills
Media and influencer relationship building, writing pitches and story angles, campaign asset development, event support, media monitoring, client communication
Preferred skills
Experience in lifestyle/travel/food/culture PR, knowledge of Australian media landscape, social media and pop culture trends
Technologies
Social media platforms, media monitoring tools
Responsibilities
Pitch stories and manage media lists, develop media materials and content, assist with events and product launches, monitor media coverage and trends, support campaign reporting, manage day-to-day client communication
Seniority
Junior, hands-on IC