Marketing Lead
Core
Shape Weave's brand narrative and communications to drive customer adoption, product launches, and talent acquisition for home robotics.
Role type
Marketing Lead (B2C hardware startup)
Builds
Home robots and robotics platform
Domain
Robotics / Consumer Hardware
Deliverable
product features
Required skills
Brand positioning, storytelling, media relations, content strategy, creative direction, recruiting narrative
Preferred skills
Consumer hardware marketing, New Product Introduction (NPI), multi-generational launch experience, social media influence
Technologies
None stated
Responsibilities
Define brand positioning and external messaging, execute major product announcements, manage media relations and press strategy, develop content cadence, direct creation of launch videos and demos, craft recruiting narratives
Seniority
Mid-Senior, hands-on IC
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