Head of Product Marketing
Core
Define product positioning, messaging, and go-to-market strategies for generative AI creative tools to drive adoption and growth.
Role type
Product Marketing Manager (Generative AI)
Builds
Product positioning, messaging, launch materials, and go-to-market strategies
Domain
Generative AI / Creative Technology
Deliverable
product features
Required skills
Generative AI product expertise, positioning & messaging, go-to-market strategy, customer research, competitive intelligence, product adoption, cross-functional partnership, storytelling
Preferred skills
Marketing AI image/video/creative products, consumer subscription/PBG experience, marketing to creators/SMBs
Technologies
Generative AI models and platforms
Responsibilities
Own positioning and messaging for key customer segments; Lead go-to-market execution for major product and model launches; Conduct customer research to inform product and strategy; Partner with Growth and Product to drive activation and retention; Create compelling product narratives and launch assets; Enable marketing channels with consistent product stories; Measure launch performance and iterate; Shape product strategy with market insights
