Campaign Creative Lead, Commercial Client
Core
Strategic creative leader shaping narratives, campaign ideas, and content systems for AMD's Commercial Client business to help enterprise and technical audiences understand product value.
Role type
Senior IC Campaign Creative Lead (B2B Technology)
Builds
Campaigns, launches, thought leadership, and modular content systems for enterprise, IT, and business audiences.
Domain
B2B Technology / Semiconductor Marketing
Required skills
Creative leadership, storytelling for complex products, systems thinking, AI-enabled workflow fluency, stakeholder influence, agency management, multi-format creative development, quality guardrails for AI output.
Preferred skills
B2B technology industry experience, AI/generative production environment experience, video/digital/social ecosystem leadership, copywriting ability, global brand experience.
Technologies
Generative AI tools, hybrid production workflows, video/image generation platforms, localization and adaptation tools.
Responsibilities
Lead creative development for campaigns and content programs from brief to execution; translate complex technical value propositions into clear, compelling creative; recommend creative frameworks connecting initiatives across the portfolio; lead agencies and production partners to high standards; incorporate AI-enabled workflows into concepting and production; validate claims with subject matter experts; present recommendations to drive alignment across stakeholders.
Seniority
Senior, hands-on IC with leadership responsibilities.
