Marketing Manager
Core
Driving growth across social media channels for consumer brands Lifely and Cushie through integrated marketing campaigns, social strategy, and PR.
Role type
Marketing Manager (Social Media & Brand)
Builds
Brand and product launch campaigns, social media strategies, and PR initiatives for Lifely and Cushie.
Domain
Consumer Goods / Fashion / Lifestyle
Deliverable
product features
Required skills
Social media strategy and execution, Integrated marketing campaign planning, PR and influencer campaign management, Team leadership (1-2 direct reports), Agency management, Content calendar and workflow tool proficiency, Performance analysis and dashboard interpretation, Cross-functional collaboration (ecommerce, email, performance marketing), On-camera content creation.
Preferred skills
GA4 and Shopify analytics expertise, AI tool utilization.
Technologies
Meta Analytics, TikTok Analytics, Asana, Monday, ClickUp, GA4, Shopify.
Responsibilities
Setting and executing social media strategy across multiple regions (Aus, NZ, USA, CA, UK, SG), Planning and executing full-channel marketing campaigns, Managing content briefing and production timelines, Analyzing weekly/monthly performance and sharing insights, Liaising with performance marketing, email, and ecommerce teams, Overseeing community management SLAs, Coordinating special events and photoshoots.
Seniority
Mid-Senior, hands-on IC with team leadership.