Media Associate - Mandarin
Core
Support Web Summit's media and communications team in building relationships with Chinese journalists and media organizations to drive coverage of events, speakers, and startups in the Chinese-speaking market.
Role type
Media Associate (PR/Communications)
Builds
Media coverage, social media campaigns, and event attendance for Web Summit in China/HK/TW
Domain
Tech conferences, Media Relations, Chinese market
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Native Mandarin fluency, English fluency, Chinese media landscape knowledge, Chinese social media platform expertise, content creation, relationship building, strategic planning, data analysis, AI tool usage
Preferred skills
Journalism background, PR or marketing experience, target achievement track record
Technologies
WeChat, Weibo, Douyin, Xiaohongshu, Zhihu, Bilibili, Salesforce, AI tools
Responsibilities
Identify compelling stories and build relationships with journalists; manage content for Chinese social media channels; develop and execute coverage planning strategies; coordinate media opportunities and event attendance; use AI and data tools for efficiency and record keeping.
Seniority
Individual Contributor, Mid-level