Manager, Audience Insights and Impact
Core
Lead audience research, data analysis, and impact measurement to shape editorial decisions and advocacy communications for Human Rights Watch.
Role type
Manager, Audience Insights and Impact
Builds
Dashboards, reporting frameworks, and actionable insights for communications teams.
Domain
Human Rights / Advocacy / Digital Analytics
Deliverable
dashboards & analysis
Required skills
Quantitative and qualitative audience research, Data analysis, KPI development, Data visualization, Strategic communication, Project management
Preferred skills
Advocacy impact evaluation (MEL), Media monitoring, SQL, Vendor management
Technologies
Google Analytics 4, Data Studio, Power BI, Tableau, Sprout Social, Salesforce Marketing Cloud, Meltwater, Cision, Asana, Monday.com
Responsibilities
Lead audience research and analysis using quantitative and qualitative methods; Analyze performance across earned media, website, social channels, and digital products; Develop shared KPIs and measurement frameworks; Build and maintain dashboards and reporting systems; Translate findings into recommendations for distribution strategies; Work with colleagues to assess communications' contribution to wider outcomes.
Seniority
Manager, hands-on IC