Senior Data Analyst
Core
Own the Consumer Bank KPI framework and build reporting to give leadership a clear, trusted view of performance.
Role type
Senior Data Analyst (Consumer Bank)
Builds
KPI frameworks, performance dashboards, and analysis for acquisition, activation, engagement, retention, and customer value.
Domain
Fintech / Consumer Banking
Deliverable
dashboards & analysis
Required skills
SQL, Tableau, Looker, KPI framework ownership, channel attribution, customer lifetime value (CLV), cost per customer, experiment analysis, stakeholder management
Preferred skills
Product/Growth/Business analyst experience, challenging assumptions with data
Technologies
SQL, Tableau, Looker
Responsibilities
Define and maintain consistent metrics across acquisition, activation, engagement, retention, and customer value; Build reporting for leadership and stakeholders; Challenge assumptions when evidence contradicts prevailing views; Analyze acquisition performance including cost per customer and channel quality; Partner with Product, Growth, Finance, and Risk teams to surface trends and anomalies; Support the design and analysis of experiments.
Seniority
Senior, hands-on IC
