CareerPlan

Staff Product Manager, Brand Success

New York City, NYFull-time$220k–$303k2026-11-06 → 2026-11-10
Hybrid

Core

Build a system to score brand shops, measure action value, identify top opportunities, and communicate personalized guidance to drive brand success on the Faire platform.

Role type

Staff Product Manager (Brand Success)

Builds

A personalized, omnichannel guidance system (nudge engine, growth hub) for independent retailers

Domain

E-commerce / B2B Marketplace / Retail Technology

Deliverable

production ML models

Required skills

Product strategy, data analysis, experimentation design, cross-functional leadership, customer behavior modeling, roadmap ownership

Preferred skills

Experience in high-growth startups, ambiguity navigation, creative problem solving

Technologies

Machine learning, behavioral targeting, notification systems

Responsibilities

Set strategy for brand success behaviors and adoption blockers; Own end-to-end roadmap for rebuilding systems and shipping contextual nudges; Build targeting and triggering system to rank personalized opportunities; Partner with GTM teams to align human-led and self-serve actions; Rationalize nudge systems into a single growth hub.

Seniority

Staff, hands-on IC with strategic scope