Lead, Community Growth Marketing Manager
Core
Lead community strategy, member experience, and integrated marketing for GitLab's community portfolio, including the Software Engineering Leadership Forum (SELF), to drive growth and engagement.
Role type
Lead Community Growth Marketing Manager
Builds
Community programs, events, and member journeys that support GitLab's growth flywheel.
Domain
SaaS / DevSecOps / Community Management
Deliverable
product features
Required skills
Community strategy, event programming, lifecycle marketing, sales partnership, data-driven decision making, cross-functional collaboration, content creation, automation workflows, stakeholder management, program scaling
Preferred skills
AI tooling for marketing, CRM systems, web analytics, campaign measurement, virtual and in-person event delivery
Technologies
Marketing automation, CRM, web analytics, AI tools
Responsibilities
Shape SELF strategy and growth plans; lead programming and audience experience for events; design full member experience and automated journeys; build annual programming and marketing calendar; partner with Sales to identify priority accounts; track and iterate on membership growth and engagement metrics.
Seniority
Lead, hands-on IC
