Senior Director, Product Growth
Core
Define and execute product growth strategy to drive member activation, engagement, and retention across a portfolio of heart health products (app, pillbox, care models) for enrolled members.
Role type
Senior Director, Product Growth (hands-on IC)
Builds
In-product activation features, engagement experiments, and shared growth operating mechanisms across product lines.
Domain
Digital health / AI-driven cardiac prevention
Required skills
Product strategy, activation/retention definition, SQL, product analytics (Mixpanel/Tableau), experimentation design (non-A/B), behavioral science, AI tooling, cross-functional leadership
Preferred skills
Healthcare/digital health experience, B2B2C growth at scale, partner-enrollment models
Technologies
SQL, Mixpanel, Tableau, AI tools
Responsibilities
Own product strategy and execution for a new growth team; Define activation, engagement, and retention metrics across product lines; Improve core product metrics (retention, adoption); Partner with Member Marketing and Data to align member journey; Build shared operating mechanisms (metrics, experimentation process); Lead the growth pod hands-on with designers and engineers; Report results and forecasts to executives; Use AI daily for analysis and decision-making.