Principal Product Manager (Web Experience)
Core
Own the enterprise B2B SaaS website strategy, roadmap, and visitor experience to drive trust, understanding, and growth for buyers, analysts, and customers.
Role type
Principal Product Manager (Web Experience)
Builds
The Workato website experience, including information architecture, content journeys, and conversion funnels.
Domain
B2B SaaS / Enterprise AI Platform
Deliverable
product features
Required skills
Product leadership, Research and information architecture, Design judgment and storytelling, Content strategy, Growth and analytics, Web fluency, Cross-functional leadership, AI fluency
Preferred skills
None stated
Technologies
CMS platforms, SEO, AI-driven discovery
Responsibilities
Define priority journeys and roadmap tied to visitor outcomes; Design site structure, taxonomy, and discovery paths; Partner with Design on visual storytelling and interactions; Connect product pages, solutions, and educational content; Improve acquisition journeys and qualified conversion via testing; Own prioritization and experience standards with Engineering.
Seniority
Principal, company-wide influence