Manager, Marketing Strategy, Mexico - The Orchard
Core
Develop and execute integrated digital marketing strategies for artists, labels, and releases across social media, streaming, and fan engagement channels.
Role type
Manager, digital marketing strategy
Builds
Digital marketing campaigns, fan engagement initiatives, and audience development programs
Domain
Music industry, digital marketing
Deliverable
product features
Required skills
Digital marketing strategy, social media management, audience development, CRM management, campaign analytics, email marketing, landing page customization, data analysis
Preferred skills
Music industry experience, streaming analytics, fan engagement campaigns, basic HTML/CSS
Responsibilities
Develop integrated digital marketing strategies, stay updated on social and music trends, support first-party data acquisition, build and send newsletters, review analytics across platforms, translate insights into recommendations, customize landing pages, contribute to campaign reporting
Seniority
Manager, hands-on execution