Director of Product, Creative Capability
Core
Lead the creative technology capability within WPP Open, acting as a hands-on translator between creative ambition and technical execution to build AI-powered marketing products.
Role type
Director of Product, Creative Capability (AI/Marketing)
Builds
WPP Open (AI-powered marketing platform for creative teams)
Domain
Marketing, Advertising, AI Creative Tools
Deliverable
production ML models
Required skills
Hands-on experience with AI creative and video tools, prototyping under time pressure, product strategy, cross-functional leadership, benchmarking AI tools, technical fluency (APIs/no-code/scripting), stakeholder management
Preferred skills
Experience in agency creative or production teams, mentoring creative technologists, building reusable creative workflows
Technologies
AI creative models, video generation tools, APIs, no-code/low-code workflow tools, scripting
Responsibilities
Lead and grow creative technology capability, prototype and stress-test ideas with creative directors, define product requirements, evaluate AI creative landscape, turn workflows into scalable capability, mentor creative technologists, validate AI-generated work quality, represent creative practitioner voice, build library of AI techniques, support client demos, define success measures
Seniority
Director, hands-on IC with leadership responsibilities