VP Statistical Measurement
Core
Lead statistical methodology, measurement standards, and quantitative quality for WPP's Open Intelligence Solutions portfolio, ensuring analytical rigor and credibility for clients.
Role type
VP, Statistical Measurement (Senior Leadership)
Builds
Marketing Mix Modelling (MMM), attribution, incrementality, causal inference, and experimental design frameworks.
Domain
Marketing Analytics / Data Science
Deliverable
production ML models
Required skills
Marketing Mix Modelling (MMM), econometrics, attribution, causal inference, experimental design, statistical methodology, model validation, quantitative quality assurance, AI-assisted analytical workflows
Preferred skills
Client-facing stakeholder management, statistical storytelling, leading senior statistical teams, responsible AI application
Technologies
MMM, econometrics, attribution, causal inference, experimental design
Responsibilities
Own statistical methodology and measurement standards across the OIS portfolio; Lead the evolution of MMM and econometric measurement capabilities; Develop frameworks for attribution, causal inference, and experimental design; Partner with clients and senior stakeholders to ensure measurement credibility; Lead and develop Senior Measurement Scientists and Statistical Specialists; Help develop responsible AI-assisted analytical workflows.
Seniority
VP, Senior Leadership
