Principal Brand Content & AI Search Visibility
Core
Lead brand content strategy and AI search visibility (GEO/AEO) by creating high-quality content, optimizing for LLM discovery/citation, and orchestrating a mix of human teams and AI agents to close visibility gaps.
Role type
Principal Brand Content & AI Search Visibility Lead
Builds
High-volume brand content (blogs, video, web pages) optimized for AI answer engines and LLM retrieval.
Domain
B2B Tech / Data & AI / Enterprise SaaS
Required skills
Editorial judgment, Content strategy, GEO/AEO optimization, AI agent orchestration, Prompt design, Agency/contractor management, Schema markup, Video production oversight, Analytical instincts, B2B tech experience
Preferred skills
GEO/AI-visibility tools (Profound, Conductor, AirOps, Peec.ai), Semrush, Google Search Console, GA4
Technologies
Profound, Conductor, AirOps, Peec.ai, Semrush, Google Search Console, GA4
Responsibilities
Create and edit compelling brand content; Optimize content for LLM discovery and citation; Analyze brand visibility gaps in AI answers; Orchestrate AI agents and human teams for content production; Review and elevate drafts from agents and external contributors; Build brand context and writing guidelines for AI agents.
Seniority
Principal, hands-on IC with strategic leadership